Lorenza Bravetta has been part of Magnum Photos for over 18 years. She has taken up a number of roles within the agency, including the position of sales manager for Europe. She has curated the realization of personal, cultural and commercial projects of the 60 member photographers of the agency. In 2014 she founds Camera - Centro Italiano per la Fotografia, that is opening next May and is having her as director.
In this interview Lorenza Bravetta tells us about her experience in Magnum, providing us with a particular portrait of the agency. Most importantly, she lets us inside some of the mechanisms of the world of photography and art, the relationship between Italian and international photography, the crisis of photojournalism, and her perspectives. In the end she introduces Camera by talking about its structure and goals. It’s an articulated interview that casts international photography as the protagonist.
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In this first part Lorenza Bravetta talks about Magnum Photos, and the role this historical agency has in contemporary photography's world.
The second part of the interview focuses on the relationship between photography, art market and the culture industry.
In this third part Lorenza Bravetta talks about the birth of Camera, its activities and future goals.
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