Lorenza Bravetta

Lorenza Bravetta has been part of Magnum Photos for over 18 years. She has taken up a number of roles within the agency, including the position of sales manager for Europe. She has curated the realization of personal, cultural and commercial projects of the 60 member photographers of the agency. In 2014 she founds Camera - Centro Italiano per la Fotografia, that is opening next May and is having her as director.

In this interview Lorenza Bravetta tells us about her experience in Magnum, providing us with a particular portrait of the agency. Most importantly, she lets us inside some of the mechanisms of the world of photography and art, the relationship between Italian and international photography, the crisis of photojournalism, and her perspectives. In the end she introduces Camera by talking about its structure and goals. It’s an articulated interview that casts international photography as the protagonist.

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In this first part Lorenza Bravetta talks about Magnum Photos, and the role this historical agency has in contemporary photography's world.

Bravetta 1 parte from Phom on Vimeo.

The second part of the interview focuses on the relationship between photography, art market and the culture industry.

Bravetta 2 parte from Phom on Vimeo.

In this third part Lorenza Bravetta talks about the birth of Camera, its activities and future goals.

Bravetta 3 parte from Phom on Vimeo.

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3 COMMENTS ON THIS POST To “Lorenza Bravetta”

  • Agostino Di Domizio

    Monday November 10th, 2014 at 09:47 PM

    Finalmente una persona preparata e piacevole da ascoltare. Grazie per questa bella intervista.

  • admin

    Friday January 9th, 2015 at 12:50 AM

    Grazie a te Agostino che ci segui! Ci fa piacere che trovi i nostri contenuti interessanti! 🙂

  • Marina Chichi

    Monday May 18th, 2015 at 01:00 PM

    Ho avuto il piacere di conoscere Lorenza ieri a Reggio Emilia in occasione dell’incontro sui centri fotografici al festival della Fotografia Europea. Persona preparata, professionale e determinata, spero davvero che Camera sia presto operativa perchè c’è in Italia la necessità di
    un centro di questa portata, di occasioni che permettano di valorizzare la fotografia, di avvicinare il grande pubblico e soprattutto sensibilizzare,
    di mostrare come la fotografia possa essere un mezzo, un linguaggio che parla di noi, di quello che ci circonda.

    Grazie davvero ed un grande in bocca al lupo.

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